LAS VEGAS – HDTV manufacturers are trying to make the task of buying an HDTV set much more difficult than just choosing between LCD and plasma, 42 inches or 46 inches.
To stand out amid fierce competition, they’re adding exotic features, and even a little bit of color to the plain black bezels that have been de rigeur. They’re also chasing each other to zero — zero thickness, that is. Apparently, you can’t be too thin if you’re a TV.
All the major Asian brands revealed new sets at the International Consumer Electronics Show, which started Monday. Most of the innovation comes from the prestigious names, like Sony, Pioneer, Panasonic and Toshiba, which are trying to keep HDTVs from becoming a commodity product. If one 42-inch LCD is the same as another, the buyer is going to be looking mostly at price, and that kills the manufacturer’s margins.
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